2011 Ride

Another year, another epic ride completed by 600 heroic riders

Following on from the success of the inaugural Deloitte Ride Across Britain in 2010 and with a year of experience under our belt, the second event took place in June 2011. Incorporating many new features and a new route, the ride offered an opportunity for all abilities and adults to take part.

In the months leading up to the ride, we held a few training events; one in Marlow, on a chilly Saturday in January and another during a sunny weekend in April tackling the gruelling climbs of the Boxhill area. It was great to meet the keen RABble, and to start instigating a sense of community amongst riders which is so key during the Deloitte RAB journey.

Riders started their epic journey on Saturday 11th June in John O’Groats, making their way down through Scotland and past iconic sights such as Loch Ness, before dropping into the rolling green hills of England and finally arriving at the southern tip of the United Kingdom, Land’s End on Sunday 19th June 2011.

500 solo and relay riders (70% male, 30% female between 25 and 55 yrs old on average) took to the tarmac, as well as over 300 daily cyclists, plus James Cracknell, Rebecca Romero, Jon Callard and Phil de Glanville, and Paralympian’s Sarah Storey and Danny Crates with an impressive 94% crossing the finish line.

A new world record was just one of many personal achievements

Our Deloitte RAB 2011 riders are part of a special group of people. They battled up leg crippling climbs, across windy plateaus, through howling rain (especially Day 8 into a 30mph headwind!) and even occasional sunshine. They really had to believe in the Threshold mantra – “More Is In You”. Three particularly inspirational people within the 2011 family were George Watkins, Alan Cook and Danny Crates. George completed the 950 mile epic challenge on an EllipitiGo bike, earning himself a Guinness World Record for ‘Overall Distance Record for a multi-stage event on an Elliptical bike’, and Alan reduced the team to tears on the finish line at Land’s End when he completed his journey on a handbike. Danny Crates (Paralympian and 2008 Beijing flag bearer) completed the full distance with the biggest smile on his face and was constantly positive, motivating all around him to achieve this challenge of a lifetime. Truly incredible and inspirational to all. I don’t think riders will be forgetting these displays of first class resilience and determination any time soon.

A phenomenal £1m raised for charity

Fundraising is key to the success of Deloitte RAB and our family of sponsors are paramount to achieving these admirable totals. To date the event has raised over £766,000 for ParalympicsGB. Riders were not limited to fundraising for ParalympicsGB and therefore a host of other charities also benefitted from the event. It is estimated that a further £380K was raised for these charities during the 2011 ride alone, bringing the full fundraising total to around £1.5million in just 2 years. We’d like to thank our great family of sponsors and partners who give such incredible support which is really appreciated, namely, Deloitte, ParalympicsGB, Coca-Cola, Cisco, IHG, UPS, adidas, Boardman Bikes, BP, BA, Cadbury, Halfords, Sainsbury’s, Cycling Plus and Telegraph.

Deloitte RAB 2011

Deloitte RAB 2011

Deloitte RAB 2011