Who We Are

Threshold Sports creates extraordinary outdoor challenges for organisations, challenge seekers of every ability, and sometimes celebrities.

We’re the company that got David Walliams down the Thames and Davina McCall from Edinburgh to London in aid of Sport Relief. We’re the company that takes a thousand riders nearly a thousand miles from Lands End to John O’Groats every year through the Deloitte Ride Across Britain. And we’re the company behind BP’s Olympic ambassador sponsorship campaign, working with the likes of Jess Ennis and Richard Whitehead before the public even knew who they were.

We believe more is in you.  We believe people have tremendous potential to achieve more than they ever thought possible. To prove it, we create challenges that test people’s very fibre and spirit. We support them every inch of the way. And they discover there’s always one more footstep, one more pedal turn, one more morsel of determination to get them to the finish line.

We believe in breathless sightseeing. You might be out of breath but at least the scenery is beautiful. You won’t find us doing mind-numbing laps of a track but you will find us riding over Glencoe, walking to pre-historic Avebury or cycling through country lanes towards a gorgeous beach.

We believe a healthy body fuels a more effective mind. There’s an ocean of research that proves regular exercise brings about a virtuous circle of benefits both physical and emotional. Fitness gains are a given but people who take part in our events talk of increased mental resilience, more optimism, more self-esteem, more purpose in their life.

We believe our events serve a holistic purpose: getting people fitter and healthier, bonding colleagues through shared endeavour, fostering better team work, raising stacks of cash for charities, providing a healthier way to get to know clients, and giving the people that take part a greater sense of self-esteem, optimism and resilience.

If you would like to know more about Deloitte Ride across Britain or about what Threshold Sports can offer then check out the website: www.thresholdsports.co.uk or get in touch:


Email: info@rideacrossbritain.com

Tel: +44 (0)845 486 2012

2nd Floor, Roberts House

103 Hammersmith Road



Who we are