Who We Are

We are a sports marketing agency that is founded on the principle of MORE IS IN YOU/ This defines everything we do.

Our Events: We specialise in developing events that deliver MORE for the sponsors, MORE for the participants and MORE for the people we work with.

Our Consultancy: We identify, negotiate and activate sponsorships and campaigns that deliver MORE return on investment for our global and local clients.

Our People: We relentlessly strive to get MORE out of ourselves and between us we have delivered award winning marketing campaigns, managed some of the world’s biggest brands, won Olympic gold medals, cycled continents and summited mountains. We are as proud of our team as we are of our work.

We were set up by 3 old friends, James Cracknell, Julian Mack and Charlie Beauchamp, who all have a shared passion for the positive impact of outdoor activities and exercise on people’s lives. Deloitte Ride Across Britain was one of the founding elements of the company and remains a defining part of the year for all of us.

We aim to drive the active life agenda through sport by creating events that offer everyone serious enjoyment in a welcoming environment; from a treasure hunt in Glasgow in mid-winter, through to a Beach Hut challenge in Bournemouth and a sunny day kayaking and cycling around Rutland Water.

We provide consultancy and through the line activation for clients such as Olympic partners like BP, Freshfields and Atos to Nokia and Standard Life. We also deliver bespoke outdoor events for a range of other companies.

If you would like to know more about Deloitte Ride across Britain or about what Threshold Sports can offer then check out the website: www.thresholdsports.co.uk or get in touch:

Email: info@rideacrossbritain.com
Tel: +44 (0)845 486 2012

2nd Floor, Roberts House
103 Hammersmith Road

Who we are