Ride Across Britain (RAB) is the UK’s leading multi-day cycle, attracting 1,000 riders from across the world and raising over £1.25m for charity annually. Now, following a successful 11-year sponsorship with Deloitte, we have partnerships available for the first time in 2022. Check out the video below:
The UK cycling market has grown +45% in the last year¹ and our 2021 Ride sold out in a record 5 days. Interest in cycling also continues to soar amongst the senior leadership community, with 25% of FTSE 100 members represented across 600 companies on RAB since 2010.
A 9-day event provides unique extended contact time, making it incredibly effective in building relationships. It goes far beyond traditional hospitality and we’ve seen this first hand, reflected by winning Best B2B and Most Effective Use of Mass Participation at the UK Sponsorship Awards ’21.
Whether it’s attracting new talent, building bonds between colleagues or focusing on your team’s wellbeing, RAB has driven impressive results for previous sponsor Deloitte:
Now’s the chance to be part of the UK’s premier cycling challenge, benefiting from a host of impactful digital and live event partner rights, including a comprehensive marketing campaign and rider places.
Click below to find out more about Ride Across Britain and the range of partnership opportunities available.
Over 200 Vodafone employees raised a record breaking £1.2mil for charity on RAB, and feedback was the best ever from colleagues regarding any Foundation event.
- Andrew Dunnett, Director, Vodafone Foundation
RAB has united and engaged over 200 customers, suppliers and employees to step outside their comfort zones and raise over £300k for the Outward Bound Trust. An incredible experience that has created life long friendships and a real sense of well being in the organization. #Legacy
- Alistair McAuley, MD UK&I, Dulux
Deloitte RAB was an incredible opportunity for us to bond as a team while raising money for a great cause. The 9 days were some of the toughest of my life, but the support from Threshold was simply incredible.
- Jim Sewell, COO, Alternative Networks