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AWARD-WINNING PARTNERSHIPS NOW AVAILABLE

Tap into the cycling boom on a sell out event with global reach

CYCLING LAND’S END TO JOHN O’GROATS: A TRUE BRITISH ICON 

Ride Across Britain (RAB) is the UK’s leading multi-day cycle, attracting 1,000 riders from across the world and raising over £1.25m for charity annually. Now, following a successful 11-year sponsorship with Deloitte, we have partnerships available for the first time in 2022. Check out the video below:

Ride Across Britain 2022.mp4 from Threshold Sports on Vimeo.

CONNECT TO A HIGHLY VALUABLE DEMOGRAPHIC
YEAR ROUND

The UK cycling market has grown +45% in the last year¹ and our 2021 Ride sold out in a record 5 days. Interest in cycling also continues to soar amongst the senior leadership community, with 25% of FTSE 100 members represented across 600 companies on RAB since 2010.

DIFFERENTIATED CLIENT ENGAGEMENT TAPPING INTO THE CYCLING BOOM 

A 9-day event provides unique extended contact time, making it incredibly effective in building relationships. It goes far beyond traditional hospitality and we’ve seen this first hand, reflected by winning Best B2B and Most Effective Use of Mass Participation at the UK Sponsorship Awards ’21.

PROVEN EMPLOYEE ENGAGEMENT AND WELLBEING PLATFORM

Whether it’s attracting new talent, building bonds between colleagues or focusing on your team’s wellbeing, RAB has driven impressive results for previous sponsor Deloitte:

  • 88% said RAB helped them foster closer relationships with colleagues
  • 88% said RAB increased their pride in working for the company
  • 96% of riders felt preparing for RAB improved their overall health

A RANGE OF PARTNERSHIP PACKAGES TO CHOOSE FROM, WITH LIMITED AVAILABILITY

Now’s the chance to be part of the UK’s premier cycling challenge, benefiting from a host of impactful digital and live event partner rights, including a comprehensive marketing campaign and rider places.

  • Title Partner: Ownership of event with unmissable visibility
  • Category Partner: Automotive, Wellbeing, Tech or new designation
  • Stage Sponsor: Regional activation on your chosen leg of RAB
  • Value in Kind: Free sampling and/or service provision

Click below to find out more about Ride Across Britain and the range of partnership opportunities available.

DON’T JUST TAKE OUR WORD FOR IT! READ FROM PREVIOUS PARTICIPANTS AND CORPORATE LEADERS: 

Gold Charity Partners
Alzheimers society logo
CRUK logo
Macmillan logo
The PT logo
Prostate cancer uk logo
Event Partners
High5 logo
Rocktape logo
VMG logo

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