Gold Charity Spotlight – Alzheimer’s Society

Each year the Babble Ride Across Britain peloton collectively raises over £1m for charities and good causes.  

This week, we’re shining the spotlight on each of our Gold Charity Partners. By opting to fundraise for a Gold Charity, you can secure a spot on the 2024 Babble Ride Across Britain for as little as £499. You’ll commit to a fundraising target of £2,400.  


About Alzheimer’s Society 

Right now, there are over 900,000 people living with dementia in the UK. So, the chances are, someone you know is facing the fear and uncertainty that can come with a dementia diagnosis or will do in future. But there is a powerful way you can help today.  

By cycling for Alzheimer’s Society, you can join others who are determined to stop dementia from devastating lives. You’ll share your ride with people who understand how you feel. You can share the highs and lows, the laughter and the tears, the pride and the pain. But best of all, you can feel amazing about giving help and hope to everyone living with dementia. Because the money you raise will help fund vital support and research into life-changing treatments.  

So, sign up to support Alzheimer’s Society, and feel it all. 

What does Alzheimer’s Society do? 

From the moment someone starts worrying about their symptoms, Alzheimer’s Society can be there for them,” the charity told us. “Taking part in Ride Across Britain and raising vital funds means that people don’t have to face this condition alone, and that together, we can build a better tomorrow for everyone affected by dementia. 

“We offer critical support to people throughout their experiences with dementia. For both people living with the condition and their carers, dementia can be a complex maze, but thanks to you, they can access expert support over the phone or in person. The depth and breadth of knowledge that our Dementia Advisers have means that everyone affected by dementia can have personalised support that truly meets their needs. 

“But the path to a better world for people with dementia doesn’t end there. 

“Your support means that we can look to the future as well, investing in ground-breaking research into better ways of treating and caring for people with dementia. It also means that we can campaign for a more equitable society, with over 160,000 of you adding your voices to the call. 

How will my fundraising make a difference

  • £15 turns four ordinary citizens into superhero Dementia Friends! There is a stigma attached to living with dementia and Dementia Friends facilitates societal change, helping people understand the impact on people’s lives. 
  • £95 provides a telephone-based Dementia Adviser for a full day, providing essential support to those affected by dementia. 
  • £300 means over 1,800 people can access Talking Point, Alzheimer’s Society’s online forum. Here people can learn from each other’s experiences, share their frustrations and their knowledge of local services.